- Identifying new customers.
- Supporting sales and lead generation efforts.
- Creating promotions with advertising managers.
- Compiling lists describing our organization's offerings.
- Building brand awareness and positioning.
- Evaluating and maintaining a marketing strategy.
- Bachelor degree or master degree in marketing
- Experience with creating a marketing campaign
- Experience with online marketing, including social media
- Understanding of public relations
- Advanced communication skills
- Ability to quickly adapt to change
- Selecting features, building and optimizing classifiers
- Data mining using state-of-the-art methods
- Extending company’s data with third party sources of information
- Processing, cleansing, and verifying the integrity of data
- Doing ad-hoc analysis and presenting results in a clear manner
- Excellent understanding of machine learning techniques
- Experience with common data science toolkits
- Great communication skills
- Proficiency in using query languages such as SQL, Hive
- Data-oriented personality